An infographic (information graphic) illustrates gobs of data in a picture that is easy to interpret and comprehend. Infographics are becoming more and more popular online as readers consume data like contestants from the Nathan’s Famous Hot Dog Eating Tour.
Most online readers don’t have time, energy, or patience to analyze complex data from sites like Gapminder, or read long essays and stories from The Nervous Breakdown (except for, maybe, Ask the Dust). Instead, readers want vignettes, dashboards, and snapshots of information so they can carry on.
A picture is worth a thousand words, especially when it has a thousand words in it. From subway maps to short films, the infographic summarizes events, tells stories, and highlights useful data. Google and YouTube wrapped up 2010 with an infographic video zeitgeist of the year that was seen by over 2.2 million people.
The visual shorthand of an infographic digests like a shot of GU Energy Gel, giving readers the essential fuel needed to move forward with efficiency and speed.
Show an infographic about your industry or product in your next presentation. Share articles that contain infographics. Your prospects and customers will (should) welcome it as a fun, fast, and creative way to learn something. And they’ll likely share the infographic with others, which will only increase your credibility and rapport.
8 Sites that Can Help Create Infographics
- Infographic World
- GDS International
- Jonathan on VectorTuts+
- GetIT Comms
Before you use an infographic, check the math and make sure the statistics you want to highlight are accurately represented. Always credit the creator of the graphic, too, and leverage the information to underscore the point of your presentation.
Sites that Feature Popular Infographics
- Information Is Beautiful
- Simple Complexity
Remember this when you give your next presentation, share information about your product, or want to learn about a certain topic: using infographics is a fun, fast, and creative way to absorb data that your audience will likely appreciate…and share with others.